She may no longer be the face of brands like Coca-Cola and Nakshatra diamond jewellery in India, but Aishwarya Rai is still riding high on successful and long-standing international endorsements.
Aishwarya has completed nearly a decade of endorsing Swiss luxury watch brand Longines and international soap Lux. She has also been the brand ambassador of global haircare brand L'Oreal since 2003.
Noted ad-man Prahlad Kakkar says Aishwarya is sought by well-known brands because she is more than just an actress and is often perceived as an ambassador of India.
When she was approached to promote L'Oreal's skin whitening cream, the beauty queen-turned-actress refused as she didn't want to endorse such a product especially in India, where one's skin colour is an issue.
A lot had been said about Aishwarya's dipping popularity as Bollywood's reigning endorsement queen when 24-year-old Katrina Kaif replaced her as the face of Nakshatra jewellery last year. And speculation was rife about the reason behind the replacement, with some saying that Katrina was roped in to add more youthfullness to the brand. But it was apparently Aishwarya who decided to dissociate herself from the brand.
Aishwarya, who celebrated her second wedding anniversary with actor husband Abhishek Bachchan on Monday, also had personal reasons to withdraw her association with Coca-Cola, one of the biggest brands she was endorsing in India.
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